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Derek Mackay’s Cuckoo Logic

On 13th January 2016, BBC Scotland broadcast a documentary titled “Car Sick”. In it, Derek Mackay MSP, Scotland’s Minister for Transport was interviewed:

BBC: “How much are we spending now?”

Mackay: “In terms of Active Transport it’s a record level of £39m. That’s the highest ever investment in Active Travel.”

BBC: “1.9% of your budget. Is that right?”

Mackay: “It’s still £39m. It’s still at a record level…”

To understand why this is an issue, we need to know the Scottish government’s stated goals…

The 10% Target

In 2010, the Scottish government set a target of having 10% of journeys made by bicycle by 2020.

(more…)

By Steve Gibson, ago

A $1m/year copywriter reveals… The Secrets To Becoming A High-Paid, In-Demand, A-List Copywriter

Copywriters who earn a million dollars a year rarely share their secrets. And, when they do, it’s normally in courses or seminars costing $2,000+.

So, when you are given the opportunity to learn from them for just a few dollars, it’s worth grabbing that opportunity with both hands.

Secrets of the A-Listers

If you believe, as Tony Robbins would say, “Success leaves clues”, then it must be true that the best copywriters in the world know and do things other copywriters don’t.

And that means, if you want to be an A-list copywriter, you need to learn from an A-list copywriter.

Introducing Parris Lampropoulos

Parris Lampropoulos is one of those million dollar copywriting unicorns. Clayton Makepeace – probably the highest paid copywriter in the world – labelled him (more…)

By Steve Gibson, ago

Belichick’s Critics’ Flawed Thinking

After the loss to the Jets on Sunday, pundits were quick to criticise Bill Belichick, after the Pats coach elected to kick off at the start of overtime.

On NFL.com’s flagship podcast, “Around the NFL“, Gregg Rosenthal said, “It’s crazy to risk the chance of Tom Brady not seeing the field”.

ESPN’s Rich Cimini called the decision “a gift” to the Jets.

In this post, I’m going to argue two things:

#1: Rosenthal, Cimini and all the others are using faulty thinking.

and

#2: Belichick probably (more…)

By Steve Gibson, ago

Tim Ferriss interviews Derek Sivers

Tim’s latest (at time of writing, natch!) podcast is an interview with Derek Sivers.

If you haven’t heard of him, join the club. However, Derek is an interesting guy – both in terms of his business ideas and his ideas about how to live live.

As a teaser, here are – in chronological order – 20 things you can learn from this episode:

* 2 unique types of advice Derek gives Tim, when Tim asks for a “sanity check”.

* If you’re early in your career, follow this advice to maximise opportunities.

* A 4-word sentence that dissolves stage fright. (more…)

By Steve Gibson, ago